Real case
Five grades, one page: what a financial services firm's report card actually looked like
When a Montreal financial services firm asked us how their website was doing, we didn't send a forty-page audit. We sent one page: five letter grades, computed from recorded measurements.
Found by AI assistants: F. Named in none of their buyers' questions across ChatGPT, Claude and Gemini. Machine-readable site: B. The pages loaded and could be read, but structured business facts were missing. Search visibility: C. Content that answers buyers: C. Solid basics, but the questions buyers actually ask had no dedicated answers. Trust and accuracy: A — the firm's real track record was excellent; it just wasn't written anywhere a machine could find it.
That last contrast is the whole story, and we see it constantly: businesses that are genuinely excellent, graded F on visibility. The gap between how good you are and how findable you are is exactly where we work — and it's why honest grades beat flattery. A report that says "everything looks great!" gives you nothing to fix and no way to measure progress.
Every grade on our card is computed from stored evidence — crawls, recorded AI answers, dated checks. Nothing is typed by hand, and nothing on it can be argued with, including by us. Next month's card shows arrows: up, down, steady. That movement, honestly measured, is the entire product.