Real case
The French half of your website is probably starving. Here's what we found on a real bilingual site.
Quebec businesses build bilingual websites, but the two languages almost never get equal care. On one real rebuild we reviewed, the English homepage carried a full story — services, cases, proof. The French homepage of the same site: about 120 words. A business card where a storefront should be.
Why it matters more than ever: AI assistants answer in the language of the question. When a francophone buyer asks « qui peut financer l'achat d'équipement à Montréal? », the assistants look for businesses with substantial French content answering that question. A thin French page doesn't just rank poorly — it makes you unrecommendable to half your market. In Quebec, that half is often the bigger half.
Our review process measures each language separately for exactly this reason: page counts, word counts, and whether the French pages answer the same buyer questions the English ones do. The fix is rarely glamorous — it's writing the missing pages, properly, in real Quebec French rather than machine-translated filler. But it's one of the highest-return moves available here, because so few competitors bother.
A quick self-test: open your own site's French home page and count the words. If it reads like a summary of your English site rather than a site of its own, an entire market is asking questions you're not answering.